London based blogger and plus-size model Callie Thorpe has been unveiled as the new face of the sports brand's plus-size active and lifestyle collections.

Thorpe announced the news on Instagram, posting 'Bigger bodies are often ridiculed for being lazy and greedy and yet they are also bullied and mistreated when they do try to explore exercise.... Well, times are changing and I'm proud and excited to say that I am partnering with @nikewomen long term to try out their plus size active and lifestyle collections which come in sizes 18-32.... Thank you Nike for being inclusive and understanding the need to include all bodies in your conversations #nikeplussize #nikeplus'.